How much does EDDm cost per piece?
EDDM cost per piece includes the current USPS Every Door Direct Mail postage rate plus postcard printing, finishing, and any preparation or delivery coordination. Your final cost is shaped by postcard size, paper stock, quantity, chosen carrier routes, design requirements, and mailing schedule. Because USPS postage rates can change, a campaign estimate should use current postal pricing and the exact routes you want to reach.
What are the restrictions for EDDm?
EDDM mail is designed for saturation delivery to USPS carrier routes, rather than individually addressed recipients. Pieces must meet USPS EDDM size and weight standards, use approved indicia and addressing placement, and be bundled and documented correctly for acceptance. EDDM also has route and daily quantity requirements, so postcard dimensions, weight, and selected routes should be confirmed before printing begins.
What is Every Door Direct Mail?
Every Door Direct Mail, or EDDM, is a USPS program that delivers a promotional mailpiece to every residential or business address on selected carrier routes. Instead of buying a list and addressing each postcard, you choose neighborhoods by route. It is useful for local promotions, grand openings, service-area awareness, events, menus, coupons, and other offers intended for broad neighborhood visibility.
Do I need a mailing list for an EDDM campaign?
No. EDDM does not require you to purchase, build, or maintain an individual recipient mailing list. Distribution is based on USPS carrier routes, so each eligible address along your chosen routes receives the mailpiece. This makes EDDM especially useful when your goal is broad coverage within selected neighborhoods rather than personalized messaging to named contacts.
What postcard sizes can be used for EDDM?
EDDM pieces must meet USPS flat-size standards and weight limits. In general, EDDM Retail mailpieces are larger than standard letter mail and are commonly printed as oversized postcards. Exact eligibility depends on the finished piece’s length, height, thickness, and weight, as well as current USPS rules. Reviewing the final size before production helps prevent postal acceptance issues.
Can EDDM postcards be personalized?
EDDM is normally a saturation-mail product, so it does not rely on recipient names or individual street addresses. However, the postcard can still be tailored to the neighborhoods you select through relevant offers, store locations, service details, maps, QR codes, or localized messaging. For name-based personalization, Dupli-Group’s direct mail production services can support addressed variable-data campaigns.
How long does an EDDM postcard campaign take?
Timing includes artwork approval, printing, finishing, route selection, postal paperwork, bundling, and USPS acceptance. A clear, print-ready file and confirmed route plan help keep the project moving efficiently. Allow extra time for larger quantities, custom finishing, design revisions, or campaigns tied to a fixed event date. Establishing the in-home goal early supports a realistic production schedule.
Can Dupli-Group help choose EDDM routes?
Yes. Route selection is an important part of using EDDM effectively because it determines which neighborhoods receive your postcard. Dupli-Group can help organize a campaign around the carrier routes you want to cover and coordinate the production and postal-preparation requirements that follow. Your offer, geographic priorities, and desired coverage guide a practical route plan.